The vast space of the Geffen Contemporary at MOCA provided the setting for Blueprints for Modern Living, an exhibition that paid tribute to the Los Angeles case study program of experimental housing that ran from 1945 to 1966. The design of the immersive environment sought to re-create a scenographic experience, which would envelope the viewer in the ambiance of this historical period.
We produced a historical timeline that correlated global and national events to illustrate the program’s objective of revealing not only the technical foundations of these case studies, but also the social intentions of the architects. A specially produced documentary film featuring interviews with clients, architects and contractors was displayed on multiple screens in various houses, illuminating the night-time scene found inside the museum. Twenty-four mini-versions of these houses were constructed, abiding a close relationship to the original designs. The opportunity to impart curiosity and enthusiasm by using elements beyond conventional application was our mission in the exhibition concept.
The vast space of the Geffen Contemporary at MOCA provided the setting for Blueprints for Modern Living, an exhibition that paid tribute to the Los Angeles case study program of experimental housing that ran from 1945 to 1966. The design of the immersive environment sought to re-create a scenographic experience, which would envelope the viewer in the ambiance of this historical period.
We produced a historical timeline that correlated global and national events to illustrate the program’s objective of revealing not only the technical foundations of these case studies, but also the social intentions of the architects. A specially produced documentary film featuring interviews with clients, architects and contractors was displayed on multiple screens in various houses, illuminating the night-time scene found inside the museum. Twenty-four mini-versions of these houses were constructed, abiding a close relationship to the original designs. The opportunity to impart curiosity and enthusiasm by using elements beyond conventional application was our mission in the exhibition concept.
The vast space of the Geffen Contemporary at MOCA provided the setting for Blueprints for Modern Living, an exhibition that paid tribute to the Los Angeles case study program of experimental housing that ran from 1945 to 1966. The design of the immersive environment sought to re-create a scenographic experience, which would envelope the viewer in the ambiance of this historical period.
We produced a historical timeline that correlated global and national events to illustrate the program’s objective of revealing not only the technical foundations of these case studies, but also the social intentions of the architects. A specially produced documentary film featuring interviews with clients, architects and contractors was displayed on multiple screens in various houses, illuminating the night-time scene found inside the museum. Twenty-four mini-versions of these houses were constructed, abiding a close relationship to the original designs. The opportunity to impart curiosity and enthusiasm by using elements beyond conventional application was our mission in the exhibition concept.
The vast space of the Geffen Contemporary at MOCA provided the setting for Blueprints for Modern Living, an exhibition that paid tribute to the Los Angeles case study program of experimental housing that ran from 1945 to 1966. The design of the immersive environment sought to re-create a scenographic experience, which would envelope the viewer in the ambiance of this historical period.
We produced a historical timeline that correlated global and national events to illustrate the program’s objective of revealing not only the technical foundations of these case studies, but also the social intentions of the architects. A specially produced documentary film featuring interviews with clients, architects and contractors was displayed on multiple screens in various houses, illuminating the night-time scene found inside the museum. Twenty-four mini-versions of these houses were constructed, abiding a close relationship to the original designs. The opportunity to impart curiosity and enthusiasm by using elements beyond conventional application was our mission in the exhibition concept.
