We designed eight massive media towers which arc through the five-story atrium of this shopping complex near Tiananmen Square in Beijing. Eye-to-eye with shoppers on the fourth level, the towers direct attention downward to the ground floor, where a gigantic abstract graphic depicts the spotlights, mountain ranges and surfboards associated with Hollywood, home of Universal Studios. This is the Universal Experience, an entertainment center designed to introduce Western entertainment concepts to the Chinese market.

We designed eight massive media towers which arc through the five-story atrium of this shopping complex near Tiananmen Square in Beijing. Eye-to-eye with shoppers on the fourth level, the towers direct attention downward to the ground floor, where a gigantic abstract graphic depicts the spotlights, mountain ranges and surfboards associated with Hollywood, home of Universal Studios. This is the Universal Experience, an entertainment center designed to introduce Western entertainment concepts to the Chinese market.

We designed eight massive media towers which arc through the five-story atrium of this shopping complex near Tiananmen Square in Beijing. Eye-to-eye with shoppers on the fourth level, the towers direct attention downward to the ground floor, where a gigantic abstract graphic depicts the spotlights, mountain ranges and surfboards associated with Hollywood, home of Universal Studios. This is the Universal Experience, an entertainment center designed to introduce Western entertainment concepts to the Chinese market.

We designed eight massive media towers which arc through the five-story atrium of this shopping complex near Tiananmen Square in Beijing. Eye-to-eye with shoppers on the fourth level, the towers direct attention downward to the ground floor, where a gigantic abstract graphic depicts the spotlights, mountain ranges and surfboards associated with Hollywood, home of Universal Studios. This is the Universal Experience, an entertainment center designed to introduce Western entertainment concepts to the Chinese market.

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