Franklin/La Brea

In 1989, The Museum of Contemporary Art (MOCA) initiated a housing competition in conjunction with its exhibition, Blueprints for Modern Living. This exhibition was a tribute to the Case Study movement - a Post World War II architectural research effort sponsored by the influential but now defunct Arts + Architecture magazine.  

Visionary publisher John Entenza commissioned and published plans for numerous single family dwellings, many of which were ultimately constructed in the greater Los Angeles area. In the design of this forty-unit apartment HplusF sought to echo John Entenza’s hope for a housing prototype “capable of duplication and in no sense an individual performance.”
The need for an efficient dwelling unit which is adaptable to contemporary lifestyles led to the unusual features of this project. The design is based upon a repetitive mechanical core in which the appliances and utility sections of an ordinary house are engineered as a single "optimized" unit. Unit lay-out and overall planning stress privacy and flexibility. Outdoor spaces associated with each unit are designed to encourage the formation of neighborhood alliances and "next door" friendship.
Flexibility, inside and out, in both plan and elevation, was considered essential if the project was to provide a genuine prototype to be used and abused by future merchant builders.
Project:Franklin/La Brea
Project Type: Cultural - Exhibition, Residential - Mixed-use, Competition
Schedule: Start: 1988
Completion: 1989